Town and Country Resort has finally wrapped up its two-year-long, $90 million renovation.
In 2018, the landmark Mission Valley hotel rezoned nearly half of its 43 acres for the build out of a luxury apartment complex, set to open in February. In the remaining acreage, the 68-year-old property received a much-needed exterior and interior facelift with the hopes of restoring the once 46-room motel to its glory days.
Demolished 25 Buildings
“We demolished 25 buildings for a total of 270 guest rooms,” said April Shute, general manager of Town and Country Resort. “We built a new 7,500-square-foot lobby, a beautiful new restaurant named ARLO, a new grab-and-go market called THE MRKT, a lobby bar and a 10,000 square foot zero-entry pool complex with a 150-foot, four story water slide and cabanas, among other amenities.”
Additional new features include 27 fire pits throughout the resort as well as a sand volleyball court and a 4-acre park at the back of the property, she added. The revamped Town and Country Resort now has 675 guest rooms, five top-floor suites, over 250,000 square feet of meeting and event space and a convention center.
There is also a poolside bar and eatery called Lapper.
Aside from a smaller version of a grab-and-go market, the previous rendition of Town and Country Resort didn’t include any of the aforementioned upgrades, said Shute.
Hottest Housing Market
Carl Winston, director of the Robert L. Payne School of Hospitality & Tourism at San Diego State University, said the rezoning of the Town and Country resort land was a smart move on behalf of its owners, especially as San Diego continues to be one of the hottest housing markets.
“Everybody knows residential is a hot commodity in San Diego,” he said. “[Town and Country Resort Founder] Charlie Brown was pretty darn smart to convert some rooms to apartments and shrink the size of the hotel. By selling off some of those rooms, putting in apartments and reducing the size of the hotel, it was kind of like an accidental genius idea.
Downsizing aside, Town and Country Resort’s restoration wasn’t as much of a transformation as it was a reimagination of its already midcentury modern design with an added fresh Palm Springs vibe, said Shute.
The design was a collaboration between Gensler, a San Diego-based firm, and creative agency Sixteenfifty Creative Intelligence, out of La Jolla, she said. Town and Country Resort also has a curated art program for which it tapped a handful of local artists. This includes San Diego’s own Andy Davis, who created a 90-foot graphic installation on the main resort Palm Tower and a hand-painted poolside mural.