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Wednesday, Jun 19, 2024

Rapper Launches Ghost Restaurant

The local food scene has lured one of hip-hop’s top artists to San Diego.

Wiz Khalifa, signed to New York-based Atlantic Records and originally from North Dakota, launched his food venture, HotBox by Wiz, in none other than San Diego earlier this month. The ghost kitchen is in partnership with Nextbite, a Denver-based company that creates delivery-only restaurant concepts. San Diego is one of eight major food markets in which HotBox by Wiz will have a presence around the country, according to the company.

Fulfillment Partners

The way it works is local restaurants will cook the food and act as fulfillment partners, explained Geoff Madding, CEO of Nextbite. Restaurant owners can apply to get involved on the company website, he said, and can “get the most out of your kitchen by turning your extra capacity into a virtual restaurant that generates supplemental income,” as per the site.

Nextbite fulfillment partners $30,000/month in additional revenue on average, it states.

If it’s about accolades, it comes to no surprise that Wiz and Nextbite would agree to launch HotBox in America’s Finest city. Just last year, San Diego was ranked No. 5 “foodie city” in America on Yelp’s “Top Destinations for Food Lovers” list. It also came in at No. 7 out of 182 cities in a ranking of the nation’s best foodie cities in 2019, compiled by financial website WalletHub.

Breaded in Hot Cheetos

HotBox is a delivery-only restaurant chain available via all major online ordering services, like GrubHub, DoorDash, PostMates and Uber Eats. Menu items include Blazed Ends, which are crispy burnt ends in BBQ sauce; Chip Hits, fried lemon pepper parmesan house potato chips served with three dipping sauces; and Hot Cheetos Buffalo Mac Bites, deep fried mac and cheese with chopped buffalo chicken tenders breaded in Hot Cheetos.

The menu was curated by Wiz Khalifa himself, who said his favorite items are the chili and the turkey burger. 


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