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Monday, Oct 2, 2023

Publisher’s Notebook–KSWB Shows Commitment to Community

One sign of a corporation’s commitment to its customers is the quality of its service. The sign of its corporate commitment to the community is how involved it becomes with the wants and needs of the regions citizens. One company that walks the walk is KSWB 5/69.

In the last two years, Lise Markham and her team have given more than $3.7 million to local charitable organizations that care about kids. Just about every company cares about kids, but not to the extent that this Warner Bros. affiliate does.

The owner of the station, the Tribune Co. in Chicago, has established a Cares For Kids program funded out of the Robert R. McCormick Foundation. Each of the entities owned by the company is given funding to support local children’s groups, especially organizations that help children with mental, emotional or physical handicaps.

Nearly 50 San Diego groups have received cash from the Cares For Kids fund. The largest benefactor to date has been the St. Vincent DePaul Toussaint Teen Center in Downtown with a l998 grant of $400,000. The money made up for a government cut in funding for the center’s operations.

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When it comes to corporate giving, KSWB 5/69 sets a very high bar for others to aspire to with their big contributions. We are blessed to have such a great community to live in. When someone asks you why we call ourselves America’s Finest City, just reply KSWB is one of the reasons.

Another reason we are highly touted is because we really know how to tell our story all around the world. There might have been a Super Bowl played two weeks ago in Atlanta, but in New York City the week before, our Convention & Visitors Bureau was sweeping most of the awards in an international advertising competition sponsored by the Hospitality Sales and Marketing Association International.

The bureau captured 12 awards in a competition made up of 1,800 entries from 51 countries throughout the world. The bureau won Adrian Awards in Web site design, direct mail, and 10 other awards in six categories, including Best Single Advertising-Consumer Magazine and Best Single Advertising-Television and Best Single Advertising-Outdoor/Transit.Capping off the evening was the awarding of a prestigious “Platinum Award” as one of the top convention and visitors bureaus in the world. Steve Pelzer, executive vice president of sales and marketing for ConVis lauded San Diego based DiZinno-Thompson Integrated Marketing Solutions for its design of the various campaigns.

“We’re committed to promoting the unique selling points of the San Diego brand in every medium, including print, radio, TV and out-of-home and the Internet, and the awards by HSMAI give high praise and recognition of our consistency in branding this wonderful destination,” Pelzer stated.

It goes without saying that we are blessed to have Reint Reinders and his magnificent team of marketing professionals on board to market us around the globe. It is easy to see why tourism is our third-largest industry at nearly $5 billion annually.

To the balance sheet.

Credit: To the San Diego Regional Economic Development Corp. for two more victories in helping Toppan Electronics, a printed circuit board manufacturer to expand here adding 600 new employees to the existing 600 and a new $80 million, 460,000 square foot electronic manufacturing facility in Poway. The other is Prescription Solutions, a PacifiCare facility that fills prescriptions via mail for managed care organizations. In the next 24 months, 400 new employees will join Prescription Services. Congratulations on a job well done to Julie Meier Wright and her team at the EDC.


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