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Saturday, May 25, 2024

Partnership Promotes Philanthropy, Marketing

Students and small-business owners alike might want to take note: A new partnership between a Downtown San Diego-based marketing firm and a Normal Heights-based nonprofit combines pro-education philanthropy with tax-friendly marketing solutions.

The partnership between Runaway Brandit, Inc. and Adventure Scholars was announced Jan. 28, and its goal is to raise a minimum of $250,000 to help students who do community service obtain money for college.

The Marketing Dollars for Scholar program encourages small-business owners to choose a marketing campaign “package” through Runaway Brandit that will include a promise to donate 5 percent of all sales throughout the campaign’s run to the Adventure Scholars program. In exchange, the businesses receive the tax advantages of a business expense and charitable donation.

“It feels great knowing that we will be helping support students that are doing great things in our communities and helping small-business owners grow their businesses,” said Tina Indalecio, the chief executive officer of Runaway Brandit. “The goal is huge but the return is enormous because everybody wins.”

Runaway Brandit is also a small business, with fewer than a dozen employees. It was founded in 1998 under the name Vim Group and renamed Runaway Brandit, Inc. in 2004.

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Open For Business:

The Center for Entreprenomics, a new resource for small-business owners in North County, is now open for business in San Marcos.

The center, which officially opened Jan. 26 and has been about a year in the making, is designed to give free information to aspiring and existing small-business owners. Rather than duplicating services already provided by other nonprofit resource organizations, such as those operated through local colleges with the means to host free seminars and workshops, officials at the new San Marcos site have said that they want to play matchmaker for those established centers and small-business owners in need of mentoring, financial help and other guidance.

The center is a project of the San Diego North Economic Development Council and is located at 100 N. Rancho Santa Fe Road in Suite 124. To learn more, visit or call (760) 598-9311.

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Taking Accion:

One of those other nonprofit resource organizations that the new Center for Entreprenomics might refer small-business owners to is Accion San Diego, which just last week had news of its own.

The Downtown San Diego-based organization has partnered with the Servant, a faith-based group in Oceanside that offers a 10-week training program designed to teach aspiring business owners faith values alongside practical business principles.

The partnership consists of Accion San Diego agreeing to help potential business owners obtain nontraditional business loans after they complete courses with the Servant, including ones on creditworthiness, licensing and taxes, marketing and personal feasibility and financial analysis.

Send small-business news to Jessica Long at She can also be reached at (858) 277-6359, Ext. 3114.


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