Dan Moore has been elected president of the 2020 San Diego County Credit Union Holiday Bowl board of directors.
First played in 1978, the Holiday Bowl is a post season NCAA Division I college football bowl game played at SDCCU Stadium currently matching top teams from the PAC-12 and ACC. Played in late December, it has also become a powerhouse driver for San Diego tourism and in 2019 generated almost $50 million in local economic impact, according to the organization.
The SDCCU Holiday Bowl has a rich tradition that has generated civic pride in San Diego with a balloon parade and other special events leading up to the big game. Last year, more than 47,000 attended the game with 68.5 percent being non-local residents. The organization estimated that 24,073 hotel rooms were sold due to the event.
Moore joined the Holiday Bowl committee in 2005 and was recognized as the organization’s most valuable volunteer in 2011. He became a voting member of the board of directors in 2013. There are nearly 1,000 volunteers working the Holiday Bowl each year and Moore is optimistic about this year’s event. “I sincerely look forward to rolling up my sleeves and working side by side with a great group of civic minded San Diegans – our Red Coats — to benefit our community,” he said.
Moore currently works for Crown Pacific Group LLC as a co-manager of a portfolio of commercial and residential properties in San Diego County. He enjoys competitive golf and is a member Carlton Oaks and Torrey Pines Men’s Clubs He is also a volunteer and co-chair of the San Diego Food Bank’s Drive Out Hunger Golf Tournament.
As part of its continued support of the San Diego community, on April 9, the organization held a blood drive and food drive at the SDCCU Stadium parking lot. The SDCCU Holiday Bowl is produced by the nonprofit San Diego Bowl Game Association.
This past week, the San Diego Business Journal had the opportunity to ask some questions to Moore about the Holiday Bowl, his longtime involvement and how COVID-19 may affect the annual December event.
How has the Holiday Bowl changed since you joined the committee back in 2005?
While the bowl landscape has changed quite a bit since 2005, what hasn’t changed is that the non-profit SDCCU Holiday Bowl continues to provide a tremendous financial benefit and exposure for the San Diego region year after year. It’s certainly a more challenging industry than it was 15 years ago, but our volunteers are the best in the business. We’ve overcome each and every challenge we’ve faced. We are San Diegans who are proud to produce this annual event for San Diego.
In your experience, what is the best thing about the Holiday Bowl tradition?
This year there are 44 bowl games slated to play this postseason. The SDCCU Holiday Bowl is recognized as one of the biggest, best and tradition-rich of them all. We do a great job producing a terrific experience for fans, the student-athletes, the bands and cheer squads, school and conference officials, sponsors and the millions who watch the game on national television.
The mission of the bowl game effort has always been to generate tourism, visibility and economic impact for the region, this is going to be a challenging year. How do you think the Holiday Bowl can be seen as a positive force in bringing some normality back to the city after COVID-19?
Currently we continue to be focused on producing the SDCCU Holiday Bowl and festival of events this December and generating much needed tourism, exposure and economic benefit for the region. These are tough times and we want to be part of the healing process. If events require us to pivot, we’ll be ready for that too.
Obviously, this is a challenging year to be president, what are your specific goals?
Assuming we present the bowl game as scheduled this December, we hope to exceed last year’s community economic impact and hotel room night figures, and increase our local ticket sales numbers year over year.
As a previous and longtime member of the committee, what has been your most memorable Holiday Bowl experience?
We pride ourselves on the experiences we provide the student-athletes while they’re in town. The SDCCU Holiday Bowl experience is very unique to San Diego. A highlight every year is the Navy Ship Tour. I love watching the 18 to 22 year old players interact with the 18-22 year old sailors. It’s a special event for all involved.
What specific ways do you think the San Diego business community can help support the Holiday Bowl this year?
There are many ways San Diego’s corporate community can support our non-profit effort. We encourage each and every San Diego company and organization to purchase tickets, sponsor the bowl game or any of our year round activities, participate in our events and/or become a volunteer.
The SDCCU Holiday Bowl is a great asset for San Diego’s tourism industry. It fills hotel rooms during the slowest time of the year for local tourism. For more than 40 years, the non-profit bowl effort has done amazing things for San Diego; and it’s an organization for which our community can and should be very proud. Of the 34 bowl games outside the College Football Playoff last year, our game was the 3rd largest in terms of team payouts. Year in and year out the SDCCU Holiday Bowl matches some of the biggest, best and tradition rich football programs against one another. As announced last summer, starting this year and continuing through the 2025 game, our anchor conference, the Pac-12, will now square off against top teams from the another Power 5 conference – the ACC. Expect to see teams like Notre Dame, Florida State and Miami playing in our bowl game for the first time ever… very exciting!