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Market for Ubroadcast Programs Could Be Larger Than MySpace, YouTube

Amateur talk and pop music jockeys will soon be taking over the Internet, thanks to local entrepreneurs, John Castiglione and Jason Sunstein, who are launching ubroadcast.com here in San Diego.

Their aim is to provide an interactive platform where anyone can discuss anything at anytime with an audience.

Castiglione explained there is nothing people like to do more than talk, and particularly, to talk about themselves.

“There seemed like there was something missing, as far as a forum for people to discuss things in a talk radio format,” said Castiglione. “We explored what was going on and found there was a need to be filled.”

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Ubroadcast will differ from commercial satellite radio because it will offer broadcasting to a potentially broader audience. It’s dissimilar to Web audio blogging because broadcasts will provide live programming.

Broadcasters can even take or make phone calls during shows and use interactive software to share data, audio and video files, said the two founders.

And the programming can be uncensored, since it won’t come under federal broadcasting regulations.

Castiglione, 36, and Sunstein, 35, started ubroadcast in January and anticipate a full launch early next year.

Sunstein anticipates that ubroadcast will grow quickly, because the service will appeal to a larger demographic of users than recent popular personal sites, including MySpace and YouTube.

San Bruno-based YouTube, founded in early 2005, quickly grew to become a cultural phenomenon, with thousands of users sharing original video clips on the Web.

The voyeuristic army of users upload 65,000 new videos daily and more than 100 million videos are viewed each day.

Mountain View-based Google Inc. recently acquired YouTube.com for $1.65 billion in a stock-for-stock transaction.

Meanwhile, the ubroadcast site is in development and is currently perfecting the technology with an experienced Internet radio and voice streaming engineering group.

The startup duo said they have sought the help of business developers, graphic designers and software engineers. In addition, the two have filed provisional patents on the business and programs.

At present, users can surf over to ubroadcast.com to download a unique audio player and sign up to be one of its first broadcasters for free.

Interested users can also use the player to listen to several stations of music or pre-record talk radio shows scheduled for broadcast in early 2007.

The startup has cost $100,000 so far, self-funded by Castiglione and Sunstein.

Sunstein said 90 percent of projected revenues would come from advertising.

The other 10 percent will come from membership fees, plus sales of equipment for broadcasting, including microphones, headphones and software that broadcasters will need to go live to the Web. Currently, a beta version of the software is free, but the two will charge $100 for a commercial version.

Sunstein said that ubroadcast is in talks to hire a senior vice president of sales, and soon thereafter hopes to grow to 3,000 broadcasters and 100,000 users within a short time.

“Across the board there are opportunities for everyone to be able to broadcast,” said Sunstein.

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