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Executive Profile , Jack Abbott

Founded in 1996, Interactivate Inc. has been providing marketing strategies to clients like NBC Universal, Howard Hughes Corp. and Gallo Winery for more than a decade. CEO Jack Abbott focuses his business on not just providing a bigger bottom line for his clients, but being personally involved with their growth.


RESUME

Name: Jack Abbott.

Company: Interactivate Inc.

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Titles: CEO and chief client advocate.

Education: UC Santa Cruz; Universidad de Bilbao Spain.

Birthplace: New York City.

Age: 50.

Current residence: Poway.

Family: Wife, Donna; son, Dominic; daughter, Brittany; stepson, Austin; stepdaughter, Chandler.


BUSINESS PHILOSOPHY

Essential business philosophy: Do a great job for your customers. If you’re not making them money, saving them money or making them smarter, find out why and fix it.

Best way to keep a competitive edge: Run smarter, faster and harder than everyone else.

Guiding principles: Maintain a positive, confident attitude. Hire great people and encourage them to be greater.

Yardsticks of success: Length and depth of customer relationships. Employee satisfaction and tenure with the company. The bottom line.

Goals yet to be achieved: Life balance, including the perfect formula for growth.


JUDGMENT CALLS

Best business decision: Starting Interactivate in 1996.

Worst business decision: Taking my eye off the bottom line and letting a former associate make a business decision I knew was wrong.

Toughest business decision: Terminating employees.

Biggest missed opportunity: Not selling the company during the dot-com bubble.

Mentors: Cliff Brown, my CPA for 18 years; Horace Simpson, my Score adviser for 22 years.

Word that describes you: Determined.


TRUE CONFESSIONS

What you like best about your job: Mentoring and watching people grow professionally.

What you like least about your job: Administration.

Pet peeves: A poor work ethic and decision-making by committee.

Most important lesson learned: To keep my eye on the bottom line or risk losing my focus.

Person most interested in meeting: Muhammad Ali.

Three greatest passions: My wife, our adventures together and growing Interactivate.

First choice for a new career: Dive master/philanthropist.


PREDILECTIONS

Favorite quote: “Life’s too short to not work with nice people.” We (print) it on our Interactivate business cards.

Most influential book: “Blink,” by Malcolm Gladwell.

Favorite status symbol: My tropical vacation home in Fiji.

Favorite restaurant: Kiyo’s.

Favorite places for business meetings: My home for friends; University Club for business.

Favorite vacation spot: Taveuni, Fiji.

Favorite way to spend time: Traveling and diving with my wife.

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