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Directed Lowers Sales Forecast

Directed Electronics, the Vista-based maker of car alarms and car audio equipment, said July 10 it expects a 35-40 percent reduction in revenue from the sale of Sirius satellite radio receivers this year compared to last year.

The company said a shift in sales to lower-priced receivers and a drop of unit sales between 15 to 20 percent resulted in the change of its revenue forecast.

In May, the company said it anticipated 2007 annual sales in the range of $475 million to $510 million, an increase from 8 to 16 percent over its 2006 revenue. At that time, Directed Electronics said it anticipated a drop in sales of satellite radio products between 11 to 22 percent from 2006.

The company said it would provide full-year guidance on sales and earnings when it reports its second quarter financial results on Aug. 9.

Directed’s Nasdaq symbol is DEIX. Shares stood at $7.55 in midday trading July 12, down 28 cents from the prior day’s close. The stock has ranged from $7.41 to $16.30 over the past 52 weeks.

, Mike Allen

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