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Blind Mice Finds Sales Everywhere

San Diego-based 3 Blind Mice Window Coverings has experienced amazing growth.

The company, which was established in 2003, recorded $300,000 in sales in its first year and $2.8 million in 2004 , an increase of more than 800 percent.

Scott Dietz, founder and owner of the company, said the firm is on track to hit the $5 million mark in 2005.

With 50 employees, the company specializes in blinds, shutters and window tinting for private and commercial customers and has provided its services for the TV show “Extreme Makeover.”

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The company attributes its significant growth to the local real estate, condo conversion and remodeling industries, which are in need of its services.

Three Blind Mice recently added a new office in Las Vegas and has representatives in Temecula, Riverside, Long Beach, Palm Springs and Los Angeles.

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Street Smarts:

When hiring, businesses weigh just as much importance on college degrees as they do real-life experience, according to a quarterly survey by San Diego-based TEC International, the world’s largest organization of chief executives of small and medium-sized businesses.

The survey, which was released March 8, reveals that 94 percent of the chief executive officers surveyed think street smarts are important when hiring management.

Only 1 percent said book smarts was the only thing they look for when hiring management and 5 percent answered a combination of the two.

The survey reinforces what many have seen in the business world for the last several years as company’s look for potential candidates with a combination of experience and knowledge.

The TV show “The Apprentice” with Donald Trump plays off the street smarts vs. book smarts concept as it pits college graduates against those with only a high school degree to see which professionals offer the most to businesses.

Susan Long, the president of San Diego-based Diving Unlimited International, Inc., which manufactures diving equipment, said that experience and results are two of the most important values in a potential employee.

Long, who does not have a college degree, said that those who have college degrees are in no way considered a better employee than those who don’t.

“I would take them (someone with experience) 12 times over someone (who just has a degree),” Long said.

The fact that people get paid more and are considered more of a value simply because they have a degree is strange, Long said, adding that companies should hire based on results.

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Workshop Scheduled:

SCORE, counselors to America’s small business, is hosting an Internet marketing workshop from 9 a.m. to 1 p.m. March 17 at the Mission Valley campus of Point Loma Nazarene University, 4007 Camino del Rio S. The cost is $64-$74. For information, call (619) 557-7272.


Send small-business news to Lisa Kovach via fax at (858) 571-3628 or e-mail at lkovach@sdbj.com. Call her at (858) 277-6359, Ext. 3107.

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