Last week, the San Diego Tourism Authority launched a new advertising campaign with a TV spot promoting the area that debuted during the Farmers Insurance Open golf tournament telecast live nationally from Torrey Pines.
The new campaign, called “Happy and You Know It,” tells potential visitors that happiness comes naturally in San Diego. The ad, which features music by Michael Franti & Spearhead and a lively theme song that updates the classic nursery rhyme, builds on San Diego’s “Sunny Outlook” brand positioning that’s been in place now for more than a decade, said SDTA President and CEO Julie Coker. “Now more than ever people are looking for places where they can escape and explore – and San Diego fits the bill,” Coker added.
SDTA plans to spend $8 million promoting San Diego during the first half of 2022.
Downtown San Diego is also showing signs of increased activity as more businesses continue to move in. This week, Downtown San Diego Partnership President and CEO Betsy Brennan officially opened the Downtown Innovation Center, which Brennan said will be an exciting new resource to introduce downtown as the “right-choice location” for future growth and opportunity.
Using the unique ‘Liquid Galaxy’ platform, visitors to the center can explore downtown through digital tours of projects under development — and redevelopment. The center also provides a birds’-eye view of downtown’s recent growth along with in depth analysis of the revitalized region’s labor pool and demographics, available office space and tenant mix.
“With two-to-three million more square feet of creative office space coming to the market, an ever-growing talent pool and the richness of our urban lifestyle … we know downtown San Diego has a bright future,” Brennan said.
February is Black History Month
In February, the Business Journal will be showcasing Black-owned businesses as part of our celebration of annual Black History Month. No look at San Diego’s history would be complete without paying tribute to the city and county’s Black business pioneers so to mark Black History Month, which was first designated by President Gerald Ford in 1976, the San Diego History Center will feature a new exhibit titled “Celebrate San Diego: Black History & Heritage.”
A host of special Black History Month events are scheduled across San Diego County throughout February and to put an exclamation point on the festivities, on Feb. 20, the world-famous Harlem Globetrotters will play an exhibition game against their archrivals, the Washington Generals, at the Pechanga Arena.
Architect Harold G. Sadler, better known to the community as Hal Sadler, passed away in San Diego on Jan. 21 at age 91. Founder and chairman of Tucker Sadler Architects, Sadler made an indelible mark on the San Diego skyline with projects that included the San Diego Convention Center, Union Bank, Bank of America and Civic Center parking structure.
The recipient of the Lifetime Achievement Award from the American Institute of Architects, Sadler loved weaving public art into architecture and working collaboratively with area artists. He also was a tireless advocate for the revitalization of downtown San Diego.
Our real estate reporter Ray Huard shared some of the tributes emailed into the newsroom for the renowned architect.
Chris Veum, president at AVRP Studios, called Sadler “an icon that helped shape San Diego.” Alison Whitelaw, retired founder and principal of Platt/Whitelaw Architects, described Sadler as “a giant among San Diego architects.” Brian Koshley, regional director at Ware Malcomb said, “[Hal] poured back into our community in so many ways. We’re all better for knowing him. He will be dearly missed.”