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Wednesday, Sep 28, 2022
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Partnership Aims to Boost South County Tourism

The South County Economic Development Council and San Diego Convention & Visitors Bureau have formed a partnership to bolster tourism in southern San Diego County.

Cindy Gompper Graves, chief executive officer of the development council, said the groups will work to promote ecotourism at parks and nature preserves in the region, and encourage more visits to local beaches, historical sites and attractions such as Knott’s Soak City and Cricket Amphitheatre.

The economic development council has provided the visitors bureau with $9,000 in support funding to create a microsite to be hosted on the bureau’s website, and has offered to maintain the related pages for five years. Development council members and partners are providing content for the microsite, at www.SanDiego.org/SouthBay.

“By combining our efforts, we are able to promote the destinations in South County and offer visitors more reasons to come to San Diego, and by adding the South County page to our website it allows us to better promote the entire region to the rest of the world,” said Joe Terzi, president and CEO of the visitors bureau, in a statement.

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The partnership is among recent programs put together by the development council’s tourism task force. The South County Economic Development Council is a 501(c)(3), nonprofit organization, formed in 1989 by South County business and community leaders to boost economic activity in the region.

— Lou Hirsh

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