San Diego-based PureFitness Sports Club will open a new 37,000-square-foot fitness and spa facility next year at downtown San Diego’s Westgate Hotel, the company announced Sept. 12. A PureFitness spokesman said the cost of the project is in the range of $5 million to $7 million.
Planned for an early 2012 opening, the club will occupy a majority of the luxury hotel’s retail space between Second and Third avenues on Broadway, company officials said, in a statement following a morning news conference.
The state-of-the-art facility, designed by Hollander Design Group, will include a cardio deck with 200 pieces of fitness equipment, three group exercise rooms, and a 15,000-square-foot roof deck with an Olympic-size lap pool.
Westgate Hotel General Manager Richard Cox said the facility will emphasize luxury elements complementing the hotel’s services. PureFitness CEO and founder Michael London said health and wellness elements are being designed to rival top resorts and spas around the nation.
Financing for the project was provided by California Bank & Trust. The general contractor is Johnson and Jennings.
The European style, 223-room Westgate opened in 1970. PureFitness was started in 1992 by London, a former San Diego Chargers player and prominent local attorney; it currently has four locations in San Diego, El Cajon and Carlsbad.
— Lou Hirsh