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Thursday, Feb 9, 2023
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Workiz Provides Digital ToolBox

Workiz, a field management startup which helps field service professionals manage their work more efficiently, is seeking to build its empire in San Diego.

The San Diego-based startup previously raised about $5 million in Series A funding back in 2019, led by Magenta Venture Partners, with participation from returning investor Aleph. To date, the company has raised $7 million from investors.

Founded in 2015 by Saar Kohanovitch, Idan Kadosh and Erez Marom. San Diegans Kadosh and Marom worked as locksmiths for more than 15 years and were frustrated by the field service management software options available at the time.

For traditional locksmiths, most (if not all) relied heavily on pen, paper and Excel spreadsheets to manage their business. However that process is evolving through the help of Workiz.

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“Whether it’s ease-of-scheduling or digital payment options, we’re seeing that consumers today prefer a seamless interaction with field service businesses,” said Adi Azaria, CEO of Workiz. “The appliance being repaired correctly isn’t enough anymore — customers want the experience to be frictionless every step of the way.”

The Solution

Workiz, provides field services businesses with a digital toolbox that allows them to not only be service pros, but also become business pros, by streamlining their business and offering consumers the quality of service they demand.

In particular, the company provides field service companies a full set of tools, including the ability to monitor interactions between technicians and customers, keep detailed records of client calls and texts, send clients reminders, track advertising spending and effectiveness and process credit card payments.

The company targets field services businesses with fewer than 50 employees, but can scale up to organizations with many more technicians and franchises. Many are home or equipment maintenance companies, including locksmiths, garage door repair, junk removal, appliance repair and carpet cleaning businesses.

The software has also been used by medical transport companies, including Trinity Air Medical, to manage highly time-sensitive delivery of organ donations to their recipients.

Growth Opportunity

About 52% of field services companies still rely on pen and paper to manage their businesses, presenting a growth opportunity for Workiz.

“It’s a big problem, there are millions of businesses in the U.S. in the service industry who need a tool like Workiz to scale their business,” said Kadosh, co-founder and chief product officer at Workiz. “Basically, you can take a call using the app, create a job immediately, and at the end of the month we can tell you where exactly your money is coming in from, in an automated way. It’s a missing piece for a lot of service business owners.”

A competitive industry, other field service management software companies include Jobber and HouseCall Pro. Workiz differentiates itself by offering unique features such as enabling workers to look up job schedules, sort through leads, communicate with team members or clients and find directions to their next job.

More Than 50,000 Users

Workiz operates in both United States and Canada markets, and has a small team of roughly 30 employees in San Diego. The company has partnered with more than 50,000 service professionals, and has accumulated “thousands” of paying clients.

The company charges small businesses a monthly subscription to use their tools. Kadosh said the company has seen double-digit growth month over month, but didn’t disclose annual revenues.

“Surprisingly, the service industry is doing very well during COVID-19. We started interviewing customers and it turned out that everybody’s stuck inside, as a result they’re starting to see everything that’s wrong with their house,” said Kadosh. “Overall, we have seen good growth this year, despite a lot of businesses almost disappearing. We’ve been very fortunate.”

Workiz is led by CEO Adi Azaria, a co-founder of Sisense, an over billion-dollar Business Intelligence solution. Marom, is the co-founder and chief technology officer at Workiz.

Looking ahead, the company has already received several acquisition offers, although the team has no plans to sell. The company is also a Google Startup Growth Lab and Facebook Playground partner. n

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