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Wednesday, Feb 28, 2024

Seismic Adds CMO To Its Leadership

Fast-growing San Diego software company Seismic hired a new chief marketing officer with several big tech companies on his resume. Michael Londgren, a former marketing executive at Google Cloud and DocuSign, joined Seismic in October.

At Google, Londgren headed up product marketing for Google’s suite of productivity apps, such as Gmail and Google Drive. Prior to that, Londgren worked for DocuSign for six years, where he helped scale the company from 180 employees to more than 2,000 as the company went public.

Londgren also has leadership experience at Adobe Systems, BoardVantage, and Encover on his resume.

That experience will prove valuable as Seismic continues to scale rapidly — potentially toward its own IPO. Seismic has done well building sales-enablement software that gives sales reps the information they need to close a deal, and that market is expected to grow. At the end of 2018, Seismic closed a $100 million funding round, and CEO Doug Winter has hinted at ambitions to take the company public.

“Michael has an impressive history working with companies that define and lead a market,” Winter said in a news release. “At Google, Michael helped establish G Suite as the market leader in Cloud-native collaboration and productivity solutions. At DocuSign, he played a key role in establishing the company as the market leader in digital transaction management. And at BoardVantage, he helped establish the company as the market leader in hosted board of director communications. I’m confident that Michael will help Seismic deepen its own market leadership.”

In his new role, Londgren will oversee Seismic’s international and vertical growth, while working to solidify the company’s position as a market leader.

John Raguin, who has served as Seismic’s CMO for nearly two years, departed from the company in September, according to his LinkedIn page. He had previously served as a venture partner with F-Prime Capital Partners.

Seismic stated that Raguin recently left the company to pursue other opportunities.

800 Employees

Londgren isn’t the only recent addition at Seismic. The company closed a deal on Nov.5 that would add more than 200 employees to the company, boosting its total headcount to 800.

The company acquired Percolate, a New York-based content marketing platform. Seismic said the acquisition will build out its sales enablement platform by giving marketers oversight on how their content affects potential buyers.

Some of Percolate’s current customers include DHL, Electronic Arts and DocuSign. Seismic’s customers include T-Mobile, IBM and Fidelity Investments. The combined company will have about 750 clients. Percolate CEO Randy Wootton will continue to lead his team, reporting directly to Winter.


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