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Sunday, Dec 3, 2023
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Marketing Tech Co. Raises $3 Million in Equity Round

San Diego startup Empyr, a marketing technology company, has raised $3 million in an equity round, according to a regulatory form filed with the U.S. Securities and Exchange Commission Wednesday.

Empyr, a sub-business of Jon Carder’s rewards platform company MOGL, develops technology that allows companies to track when online advertising leads to offline purchases.

The company has already raised $45 million in venture capital since the company’s inception in 2011.

This latest round comes from four investors, according to the SEC filing.

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Late last year, Empyr announced that it had formed a partnership with review website Yelp. The two tech companies would allow businesses listed on the website to offer Yelp users cash back discounts on in-store purchases.

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