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Executive Profile: Rodell Jackson

RESUME

Name: Rodell Jackson.

Company: Health Dimensions.

Title: CEO.

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No. of employees: 27.

Year founded: 1992.

Birthplace: Los Angeles.

Age: 60.

Current residence: Cardiff-by-the-Sea.

Family: Husband, Jerry Jackson; sons, Shawn Arcaria and Chad Arcaria; four grandchildren — all my pride and joys.

Rodell Jackson is the chief executive officer of Health Dimensions, a company that is celebrating 20 years of coordinating 3,500 health and lifestyle expos for companies and their employees. The expos are held at the company sites. Health Dimensions prides itself on gathering the experts in the fields of health, wellness, fitness, recreation, safety, environment, family and lifestyle who offer screenings, interactive exhibits, samplings and consultations free of charge to the attendees during the expos. Health Dimensions publishes a color glossy wellness magazine, which they distribute along with goodie bags and a monthly e-newsletter.

BUSINESS PHILOSOPHY

Essential business philosophy: Create a thriving business with great customer service. Stay ahead of the curve of innovation by growing and changing with the times. Hire the best employees, treat them well and make sure the company continues to stay profitable.

Best way to keep a competitive edge: Keep in tune with the times and what our clients need. Invest in the company and the people who work for us and always keep the focus on customer service.

Guiding principles: Always do and give my clients my best. We promote health and wellness so it’s important to walk the walk by taking care of my health and keeping promises and commitments.

Yardsticks of success: Health Dimensions has grown every year for the past 19 years, our clients continue to renew year after year, and the number of events has grown as well as the number of places we work in, which include San Diego, Orange County, Los Angeles, Phoenix and Dallas.

Goals yet to be achieved: I would like to continue to expand to other cities.

JUDGMENT CALLS

Best business decision: Bringing both my sons into the business, and hiring some of the key people.

Worst business decision: Some hiring decisions I have made.

Toughest business decision: Having to let an employee go.

Biggest missed opportunity: I feel like I have taken advantage of most business opportunities presented to me.

Mentor: My husband, Jerry Jackson, has been an incredible mentor and a very supportive sounding board.

Words that describe you: Inspiring, balanced and goal-oriented.

TRUE CONFESSIONS

What you like best about your job: It’s an exciting and growing field. I like creating new ideas and concepts to get the message of health and wellness to customers.

What you like least about your job: Not having the time to do everything I want to do.

Most important lesson learned: Trust my instincts and sleep on it.

Person most interested in meeting: Oprah Winfrey. I think she is an amazing person from her creation of Oprah’s Book Club to her school for girls and now her own network. I admire all that she has accomplished.

Three greatest passions: Reading, traveling and self-improvement.

First choice for a new career: I love helping people achieve success and find their passion.

PREDILECTIONS

Favorite quote: “Go confidently in the directions of your dreams. Live the life you have imagined” — Henry David Thoreau.

Most influential book: “Feel the Fear and Do It Anyway,” by Susan Jeffers.

Favorite status symbol: A healthy and happy family.

Favorite restaurant: Our local Ki’s in Cardiff.

Favorite place for business meetings: Our charming office in the heart of Carlsbad Village.

Favorite vacation spot: Boston, where we have our second home.

Favorite way to spend time: With my family and friends.

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