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Sunday, Jul 14, 2024
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SDBJ Insider

Soccer Town San Diego

Soccer is poised to be big business in San Diego. The sport is also being tapped by one of San Diego’s biggest business as a way to grow its international presence. Qualcomm Technologies Inc. announced last week an expansion of its partnership with Manchester United – considered to be one of the largest soccer clubs in the world, with a valuation of $6.2 billion, according to Sportico.

For Manchester’s 2024/25 season, players on both its men’s and women’s teams will be sporting jerseys featuring Qualcomm’s Snapdragon brand logo on the front center. The jerseys will be worn for the first time by the men’s first team during its pre-season tour in Europe and the U.S., including against Real Betis at the Snapdragon Stadium for the Snapdragon Cup in San Diego July 31.

Qualcomm Chief Marketing Officer Don McGuire pointed to Manchester’s 1.1 billion “passionate” followers as a way to increase brand awareness around Snapdragon processors. A Qualcomm representative explained to the Business Journal that the company views Snapdragon’s brand value as directly correlated to business value – especially following the recent launch of the Snapdragon X Elite PC chips. “We are going all in on marketing channels,” she said.

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In other soccer news, San Diego’s future professional Major League Soccer team San Diego FC announced last week an expansion of its ownership group. Strata Equity Group CEO David Michan and U.S. Navy SEAL officer, author and Echelon Front Co-founder Jocko Willink – both San Diego residents – joined the club as partners. Willink stated he will leverage his military background to develop a community program to connect the club to San Diego’s military service men and women.

The two new partners join seven existing partners in the SDFC ownership group: British-Egyptian entrepreneur Mohamed Mansour; the Sycuan Band of the Kumeyaay Nation; Padres third baseman Manny Machado; Right to Dream Founder Tom Vernon; HCI Equity Partners Founder Dan Dickinson; sports entrepreneur and television personality Tom Penn; and Zephyr Co-founder Brad Termini.

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The San Diego Air & Space Museum will be hosting a special event marking the 55th anniversary of the Apollo 11 moon landing that will feature in-person presentations from NASA astronauts and team embers who were part of the space agency’s Apollo program.

Attending the July 20 event will be Apollo 11 Lunar Module Pilot Buzz Aldrin, who walked on the moon in that first manned mission to land on the lunar surface; Charlie Duke, who walked on the moon during the Apollo 16 mission and served as CAPCOM in the Apollo 10 and 11 missions; and Gerry Griffin, flight director for all Apollo missions and Apollo 11 Gold Team leader.

Diego Air & Space Museum President and CEO Jim Kidrick described the event as a “once-in-a-lifetime opportunity” to celebrate “one of the truly historic moments in mankind’s ongoing exploration of not only planet Earth but also of our universe.”

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