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Tuesday, Jul 23, 2024

SDBJ Insider

Petco Partners with Snoop

San Diego-based Petco Health and Wellness Co. (Nasdaq: WOOF) is teaming up with hip-hop legend – and devoted pet parent – Snoop Dogg for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets’ whole health.

The campaign is the latest iteration of the brand’s long-standing “It’s What We’d Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco’s commitment to delivering them the same quality of care as any other member of the family.

“We recognize that pet parents want to get the most for their dollars and are seeking compelling deals for high-quality products wherever they can,” said Katie Nauman, Petco’s chief marketing officer.

“With this campaign we wanted to have some fun while reinforcing that no pet parent should ever have to compromise on the quality of their pets’ care in return for a good deal – that whatever their budget, they can continue to give their pets the same high-quality care they’d want for themselves or any other member of their family,” Nauman added. “Seeing this value through the eyes of the ultimate dog and dog dad – ‘Tha Doggfather’ himself – Snoop Dogg gives pet parents a fresh perspective on our comprehensive health and wellness offering at a value they can feel good about.”

Petco’s 360-degree pet health and wellness ecosystem includes differentiated products, pet wellness services, veterinary care and membership offerings.

“When it comes to shopping for my pets, I choose stuff for them I’d choose for myself,” Snoop said. “My pets gotta look good, feel good, smell good. When I shop at Petco, it’s all there, even my own pet line, Snoop Doggie Doggs.”


The American Public Works Association (APWA) San Diego & Imperial Counties Chapter recently recognized the El Centro Library – a project engineered by San Diego-based Latitude 33 Planning & Engineering – with its “Project of the Year” award.

The El Centro Library earned the top honor in the Structures category for $6 million to $25 million projects.   The APWA awards program recognizes the design and construction of public works projects – and staff – that improve San Diego County and Imperial County communities.

Matt Semic, PE, president and principal at Latitude 33, called the library project “a collaborative effort with the City of El Centro, Ferguson Pape Baldwin Architects, Spurlock Landscape Architects and numerous other partners.”

El Centro Mayor Martha Cardenas-Singh said the new El Centro Library has been “a wonderful addition to our city, and we are already seeing the positive impact it has had on the quality of life in our community.”

The new 19,811-square-foot El Centro Library opened in November 2022. The previous library, damaged by the 7.2 “Easter Earthquake” that struck Baja California in 2010, was demolished in 2016. The new $17 million library was funded by Measure P, passed by voters in November 2016.


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