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Sunday, Jul 21, 2024
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SD500 2022: Lidia S. Martinez

MANAGER OF COMMUNITY OUTREACH (RET.), SOUTHWEST AIRLINES

For 30 years, Lidia Martinez has been a high-profile, vocal advocate of Southwest Airlines’ commitment to corporate social responsibility. Her career trajectory took her from the border town of Ciudad Juarez, Mexico, where her mother was a housekeeper in El Paso, to the halls of corporate power. Martinez built goodwill for Southwest in the Latinx community and throughout the region. Today she is a mentor and volunteers for several organizations. In 2020, Martinez received the Lifetime Achievement Award from SDBJ 

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