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San Diego
Monday, May 20, 2024
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Taaz’s Mirrors Reflect Modern Retail Scene

San Diego-based TAAZ Inc. recently announced that the company installed 10 virtual try-on mirrors in Marks & Spencer locations, a leading retailer in the United Kingdom.

The virtual mirror technology allows consumers to see what they look like wearing any combination of cosmetics or nail polish before they make a purchase.

Additionally, consumers can browse different looks using a style finder and view how-to videos that show how to re-create certain looks.

“If we do our job right, we will end buyer’s remorse,” Vipanj Patel, CEO of TAAZ, said in a statement. “This technology is especially valuable in an industry with so many choices and possible combinations.”

The service offered at Marks & Spencer locations is also available online at TAAZ.com where users can experiment with a virtual makeover by uploading a photo and then trying on hairstyles, changing hair color and applying makeup.

“The days of old-fashioned dressing rooms are numbered,” Patel said in a statement. “More often you will try on clothes and products virtually — with technology that simulates what it’s like to wear that makeup, sport those sunglasses or hold that handbag.”

—SDBJ Staff Report

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