iChuze Fitness, the virtual platform for Chuze Fitness, a Mission Valley-headquartered fitness chain, is hosting an event to commemorate the life and death of a slain African American man during Black History Month.
To be held Feb. 23, the $75 million company with seven centers in San Diego County, is having a guided virtual run called “Run with Ahmaud.” The date marks the one-year anniversary of the untimely death of Ahmaud Arbery, an unarmed 25-year-old man who was pursued and fatally shot while jogging in his Glynn County, Georgia, neighborhood by two White men.
Free to the public, the virtual 2.23 miles event invites San Diegans to walk, jog or run in solidarity of Arbery via the company’s app (with no login credentials required). It will be guided by iChuze Fitness’ coach Devon J. Carter. The goal, according to the company, is to remember Arbery and countless others who have fallen victim to violent acts through exercising their bodies and voices.
For Chuze Fitness, “Run with Ahmaud” is not a one-off initiative. In fact, the company plans to use its platform to “share education and resources in support of the Black community, to amplify Black voices and to continually reaffirm its own dedication to learning and unlearning,” according to a post on the company’s Instagram page.
“We are committed to making a conscious effort to support and do right by our employees, members and the greater communities in which we are a part of,” read the entry.
To lead the efforts, Cory Brightwell, CEO and co-founder of Chuze Fitness, announced at the top of the month the addition of the “Chuze People” tab on the Chuze Fitness website.
Launched during Black History Month, the section will continue to live on the company’s site indefinitely and will focus on how Chuze Fitness can enhance its culture through diversity, equity and inclusivity.
“It’s not just a statement about what we stand for or will not stand for,” said Brightwell. “Examples would be first listening to our Black team members and understanding what it is like to work at Chuze and to live within their communities; really put an emphasis on continued education and black history and how it impacts our world today; embedding anti-bias content within company meeting or company recruiting processes and performing review processes. And finally, a huge one will be partnering with community colleges and underserved communities so that we can provide access to fitness career opportunities that currently don’t exist.”