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Looking Good – and Empowering Women – at Fashion Summit

RETAIL: CosmeCon Coming to El Cajon’s Parkway Plaza Sept. 10

Empowering women to “own their glow” is the thought behind and theme of “CosmeCon,” the beauty and fashion summit that is being held at El Cajon shopping center Parkway Plaza on Saturday, Sept. 10.

The event, from noon to 3 p.m., costs $10, with all of the proceeds going to the Positive Movement Foundation, a local nonprofit that supports underserved and at-risk children.

The Positive Movement Foundation provides educational tools to community schools and partners with other nonprofits and charities to create opportunities for success to in-need youths.

CosmeCon is a nationwide event hosted around the country by El Segundo-based Pacific Retail Capital Partners. Parkway Plaza, part of the Pacific Retail family of shopping centers, will be holding it for the second time.

The 131-store mall encompassing 1.32 million square feet, which is celebrating its 50th birthday this year, will bring in brands in the beauty, wellness and fitness industries to celebrate female entrepreneurs, local communities and women as a whole.


Focus on Positivity

Petra Rich, marketing and business manager at Parkway Plaza, said that the focus will again be on body positivity, self-confidence and “owning your glow.”

Petra Rich
Marketing and Business Development Manager
Parkway Plaza

“It’s really important for all of us,” Rich said about the event. “Women aren’t given enough spaces to celebrate themselves in positive ways. This is one way for women to be able to fully show up, and to show off 100 percent authentically who they are.”

Rich said that CosmeCon is being heralded as a “beauty-defined-by-you” event that also will offer attendees the opportunity to be inspired by empowering and influential women.

While there will be beauty seminars, affirmation crafts, consultations and demonstrations, and even a “braid bar” from JC Penney, with the first 100 guests to arrive receiving swag brands filled with beauty products from ULTA and Sephora, the event also will highlight successful women in business.


Local Influencers

Rich said several “local influencers” are slated to be part of the festivities – including Lynette Gonzalez, owner of Drama Kweenz, a women’s fashion store in Parkway Plaza that caters to women of all sizes.

A Q&A panel will be moderated by Channel 93.3FM radio personality Geena the Latina, who is a board member of the Positive Movement Foundation (positivemovement.org).

The group also plans to host a fundraiser “Cocktails for a Cause: A Tribute to the Roaring ‘20s” on Oct. 1.

Tickets for the CosmeCon

Positive Movement Foundation
BUSINESS:  Nonprofit youth services
ASSETS:  $128,567 (2021)
WEBSITE: www.thepositivemovement.org
CONTACT: www.thepositivemovement.org/contact-us/
SOCIAL IMPACT: Provides educational tools like school supplies and computers as well as workshops, mentorships, tutoring and empowerment events for underserved and at-risk children and youth.
NOTABLE:  The foundation focuses on sponsoring whole classrooms of children between fourth and eighth grade, looking to stay involved for no less than two school years to make the most lasting, positive impact.


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