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Monday, Oct 3, 2022

Executive Profile: Daniel Broderick

Daniel Broderick is president and CEO of Cassidy Turley San Diego, a full-service commercial real estate firm. The company serves tenants and investors with a full spectrum of commercial real estate advisory services — including tenant representation, capital markets, corporate services, property management, property leasing, construction and development services, research and consulting. Broderick provides strategic vision and leadership for heightening the firm’s level of client service and elevating the capabilities of the Cassidy Turley platform.


Name: Daniel T. Broderick.

Company: Cassidy Turley

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San Diego.

Title(s): President and CEO.

No. of employees: 171.

Year founded: 1986.

Education: B.A. in economics and psychology, Stanford

University, 1998.

Birthplace: San Diego.

Age: 37.

Current residence: La Jolla.

Family: Wife, Megan; daughters, Molly, Brynn; dog, Bear.


Essential business philosophy: Hard work, sincere relationships and ingenuity. Have passion for your craft and you can get paid for doing what you love.

Best way to keep a competitive edge: Always be a student of your business, constantly evolve and improve. Surround yourself with talent and intelligence, and then listen to them. Encourage people and yourself to innovate, communicate and find efficiencies to add value.

Guiding principles: The adage, success is when preparation meets opportunity. Hold yourself accountable and don’t be a lemming.

Yardsticks of success: Continually increasing value to our clients and shareholders, manifested by increasing market share. Making a positive impact on the communities we serve. Ensuring that we are having fun while accomplishing these things.

Goals yet to be achieved: Market expansion into Orange County and the Inland Empire.


Best business decision: Moving back to San Diego (from San Francisco) to further my career in my hometown.

Worst business decision: Missing the opportunity to focus on real estate in my first job out of college at an investment bank. Instead, I took a track at the same firm with an emphasis on retail, and it took me three more years to discover commercial real estate was my true career path.

Toughest business decision: Whenever it comes down to letting someone go — it is never easy.

Biggest missed opportunity: I’m sure there are many, but I don’t focus on what they are, or what could have been. One could consume a lot of energy surrounding “what ifs.” I choose to focus on the present and future.

Mentor: My uncle, Larry Broderick. As a former Marine and two-time successful entrepreneur, he taught me stoic resolve, and that work ethic in the form of small, but meaningful, habits goes a long way. He is a firm believer in education and taking significant calculated risks.

Word that describes you: Dedicated.


What you like best about your job: The people. Our clients and our co-workers are the best I could imagine in any industry. I genuinely want to help them succeed, and I enjoy working with them to achieve their goals.

What you like least about your job: Never feeling like the job is done. There is always more to do, more to know, and never enough time in the day.

Pet peeves: Inefficiencies. Laziness. Blaming others. Whining.

Most important lesson learned: To quote Yogi Berra, “It’s tough to make predictions … especially about the future.” Don’t make bold claims about the future to clients.

Person most interested in meeting: Warren Buffett for his steadiness, discipline and humility. He is a remarkable human being. He has accomplished so much, yet remains true to himself. He is grounded, giving and kind.

Three greatest passions: Family, work, and everything surrounding the ocean … and making my daughters laugh.

First choice for a new career: Business consulting. I thrive on learning new business models and optimizing workflow and processes. I enjoy empowering others with insight and ideas.


Favorite quote: “The best day of your life is the one on which you decide your life is your own. No apologies or excuses. No one to lean on, rely on, or blame. The gift of life is ours; it is an amazing journey; and you alone are responsible for the quality of it,” — Dan Zadra.

Most influential book: “Of Mice and Men,” by John Steinbeck.

Favorite status symbol: An annual helicopter ski trip in the winter, and an exotic surf trip in the summer. Something I have yet to pull off.

Favorite restaurant: El Pescador — Fish Market La Jolla.

Favorite place for business meetings: Surfing.

Favorite vacation spot: Sun Valley, Idaho.

Favorite way to spend time: Running on the beach with my wife, daughters and dog.


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