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Pacific Coast Steel Rebranding as Gerdau

Pacific Coast Steel in San Diego, also known as PCS, is in the process of changing its name to Gerdau, as Florida-based Gerdau Corp. transitions from a partnership to full ownership of the steel products maker this spring.

Gerdau, with headquarters in Tampa, announced Jan. 17 that the legal process to change the PCS name to Gerdau is under way, and the company will gradually adopt the Gerdau brand.

Gerdau purchased a controlling interest in the local company in November 2006, and PCS has since been expanding in Western states under its original name, according to a statement. The company fabricates and installs reinforcing steel products used in construction projects throughout California and eight other states.

“By bringing PCS under the Gerdau name, we are reinforcing the strength of being an integrated business division and further leveraging our presence in North America,” said Guilherme G. Johannpeter, president of Gerdau Long Steel North America.

In late 2010, Gerdau purchased steel maker Tamco in Rancho Cucamonga for $165 million. Gerdau has 17 mills throughout the U.S. and Canada.

— Lou Hirsh

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