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Saturday, May 25, 2024

InnoVision to Form New Talent & Casting Agency

Kearny Mesa-based national agency InnoVision Marketing Group is expanding its capabilities with the creation of InnoVision Talent & Casting (ITC), adding to its growing menu of in-house services.

In preparation for their formal announcement to production companies, studios, photographers and other advertising agencies scheduled for June 1, ITC is actively searching for talent to join their current talent roster of actors, models, voiceover talent and extras.

The new talent and casting entity will complement InnoVision Marketing Group’s current five divisions and services, including brand strategy, advertising, creative, film production, digital media, traditional media, public relations and Grupo Español.

ITC’s mission is to challenge the traditional types of casting and talent agencies by welcoming a more inclusive roster, giving opportunities to underrepresented groups and people of all diversities and backgrounds and never requiring any fee or cost to anyone on their roster. Their biggest differentiator from other talent and casting agencies will be their fee structure that gives every person on their roster 100% of their earnings, with no commissions taken out of their pay.

For many years, there has been a perception issue in the media and advertising industry with a major lack of diversity and inclusion. InnoVision Talent & Casting is addressing this head-on, welcoming talent from all walks of life. There is a niche to fill a hole in the market of reputable talent and casting agencies, set out to be different from the rest. With over a decade of experience in the film, TV and advertising industry and established media partnerships, ITC is a reputable partner with the background and knowledge to support the career growth of emerging talent.

“Having previously been a partner in a global agency with offices in Chicago, New York, LA and Houston, I’m tired of seeing San Diego being treated as a second-rate city when it comes to advertising, video production and marketing services,” said Ric Militi, CEO and executive creative director of InnoVision Marketing Group. “It’s time for San Diego to take a stand and let the world know that there is incredible talent here and that major corporations in San Diego should start looking in their own backyard before going to other markets.”

ITC’s charter is to be able to supply talent for any request, large or small, for any type of production, and maintain a client roster that is diverse and inclusive of all ethnicities, ages, genders, identities, and people with disabilities.

“When you look at the world around us, it’s incredibly diverse, with all types of people from every walk of life. Our new talent and casting division is going to reflect the reality of life, not the perception that Hollywood is painting of it,” said Militi.

InnoVision offers everything under the marketing umbrella in-house and tailors the pricing and scope of each client partnership based on what stage of growth the company is in. Representing brands in multiple categories, including airports, automotive, fast-casual dining, food & beverage, healthcare, soft drinks, casinos, retail, tribal government, economic development and nonprofits, the agency serves clients across the United States.

InnoVision Marketing Group is a full-service, national agency with clients across the country, including Seattle, Los Angeles, Texas, New York, New Jersey, Phoenix, Tampa and Orlando.

Since first opening in 2012, InnoVision’s growing roster of clients now includes Valley View Casino & Hotel and Palomar Health.

InnoVision also offers commercial film production through Pretzel Logic Productions, a wholly owned subsidiary, creating cutting-edge commercial and internet films while embracing storytelling and the brand vision.


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