Name: Ignacio De La Torre.
Title: Regional vice president.
No. of employees: 4,000.
Mission of company: As one of the leading worldwide providers of IP-based communications services, our mission is to connect people with their world, everywhere they live and work, doing it better than anyone else.
Year founded: 1877.
Board Chair: Downtown San Diego Partnership.
Wish list: The Downtown San Diego Partnership wants to create the greatest urban core in the U.S.
Education: BSEE, UCLA, 1989.
Birthplace: Guadalajara, Jalisco, Mexico.
Current residence: Chula Vista.
Family: Wife, Pilar, and daughters Kathryn and Alexandra.
Ignacio De La Torre is regional vice president for AT&T External Affairs. He oversees a team responsible for legislative and regulatory matters as well as community affairs for the San Diego and Imperial counties region. A twenty-three year employee of AT&T, he has managed professional staffs in network engineering, technical management, marketing and sales. De La Torre also serves as board chair of the Downtown San Diego Partnership, whose mission is to advance downtown San Diego as the leading economic, cultural and governmental center of the region through leadership, advocacy and education.
Essential working philosophy: Provide guidance and allow the team members to do their work.
Best way to keep a competitive edge: Talk with your customers and employees — they know what needs to get done.
Yardsticks of success: Team members and boss meeting their goals.
Goals yet to be achieved: Grow value for our AT&T customers and employees.
Toughest professional decision: Leaving a solid sales position for a position in government affairs that was well out of my comfort zone. It has lead to a wonderful career.
Mentor: My parents. After 48 years of marriage, they continue to teach me the art of compromise.
Word that describes you: Consistent.
What you like least about your job: The ever-increasing number of emails.
Pet peeves: Lack of focus — be in the moment.
Most important lesson learned: One can learn something from anyone, even those with whom you disagree.
Person most interested in meeting: John Wooden. He used simple life lessons to develop young people into successful adults. His philosophy had a “halo effect” that stretched beyond those around him.
Three greatest passions: My family, do-it-yourself projects and Bonsai.
First choice for a new career: A “60 Minutes” correspondent.