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Sunday, Feb 25, 2024

Executive Profile: Carla Stanley

Carla Stanley


Name: Carla Stanley.

Company: Sedona Staffing-San Diego.

Title: President.

No. of employees: Nine (350 temporary associates).

Year founded: 1986.

Education: B.A., SDSU, Teaching credential CSU Long Beach.

Birthplace: Los Angeles.

Current residence: Carlsbad.

Family: Husband, Randy Fix, senior acquisition director, Booz, Allen Hamilton.

Carla Stanley, president of Sedona Staffing-San Diego, established a full-service temporary and direct hire staffing organization in 1986. Stanley holds a B.A. degree from San Diego State University and graduate teaching degree from CSU Long Beach. She currently serves on the board at San Diego Employers Association and is a member of The Executives’ Association of San Diego. The San Diego Business Journal’s 2012 Book of Lists ranks Sedona Staffing as the third largest staffing company and the 11th largest woman-owned business in San Diego.


Essential business philosophy: Provide exceptional service at a competitive price and build a long lasting business, one client at a time.

Best way to keep a competitive edge: Our continued focus on learning our client’s staffing needs and immediately turning it into cost effective staffing solution that endures over time.

Guiding principles: Live the “Golden Rule.”

Yardsticks of success: After 30 years, I still have enthusiasm and passion for finding people jobs.

Goals yet to be achieved: Motivational speaker.


Best business decision: Starting a staffing company which is resilient to economic fluctuations.

Worst business decision: Opening an office in Buffalo in the middle of January.

Toughest business decision: Closing an office in Phoenix.

Biggest missed opportunity: Not buying my current building.

Mentors: Three brothers from Moline, Illinois, who gave me an opportunity of entrepreneurialism.

Word that describes you: Enthusiastic.


What you like best about your job: Witnessing personal and professional growth in my employees and temporary associates and feeling a personal connection to each of them.

What you like least about your job: Explaining to people why a job is not a good fit for them.

Pet peeves: Self-absorbed people who talk more than they listen.

Most important lesson learned: Don’t take yourself too seriously.

Person most interested in meeting: I would have wanted to meet Steve Jobs, creator and visionary, whose imagination and determination have influenced the most people on this planet.

Three greatest passions: Family, business and travel.


Favorite quote: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” — Charles Darwin.

Most influential book: “Man’s Quest for Meaning,” by Viktor Frankl.

Favorite status symbol: Having children who will positively influence their world.

Favorite restaurant: Chart House in Cardiff.

Favorite place for business meetings: Any location with an ocean view.

Favorite vacation spot: Florence, Italy.

Favorite way to spend time: Traveling with my family.


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