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Wednesday, Feb 28, 2024

Executive Profile: Bruce Geier

Bruce Geier


Name: Bruce A. Geier.

Company: Technology Integration Group.

Titles: President and CEO.

No. of employees: 450.

Year Founded: 1981.

Education: B.S. in computer science (Cum Laude) and MBA from the University of Utah.

Birthplace: Sendai, Japan.

Current residence: Rancho Santa Fe.

Family: Wife, Angela; sons, Mark, Kenji, Bryce, Trent; daughters: Nicole, Ava.

Bruce Geier is the founder, president and CEO of Technology Integration Group. TIG is an ISO 9001:2008 certified IT systems integrator with 31 years of experience providing best-in-class technology solutions. With a proven track record of success and references worldwide, TIG offers a consultative approach to fulfilling the unique computing needs of its clients. TIG is committed to providing the highest level of service, value, and advanced technology. According to the company, it continually strives to keep its staff up to date with current technology, best practices and industry standards in a field that is constantly changing. A financially stable computing technology provider, TIG has remained profitable every year since the company’s founding in 1981, according to the firm. In addition to computer and networking sales and service, TIG offers expertise in enterprise storage solutions, managed services, security and wireless, Web solutions, unified communications, contract manufacturing, computer supplies and media and print management. TIG is an award-winning Certified Minority Enterprise, certified Small Business, and a Corporate Plus member of the National Minority Supplier Development Council. In addition to the company’s headquarters in San Diego, TIG has 24 offices.


Essential business philosophy: If there is business to be gained, there will always be competition.

Best way to keep competitive edge: Never become complacent.

Guiding principles: Hire people smarter than yourself. Promote people thinking outside the box. Honesty and ethics.

Yardsticks of success: Retained customers, retained employees, sustained profitable growth.

Goals yet to be achieved: $1 billion in sales. Continued international business growth.


Best business decision: Leaving Ernst & Whinney and creating business on my own.

Worst business decision: Not taking the advice of a co-worker and buying up dot-com names at the beginning of the Internet boom.

Toughest business decision: During the recession of 2007-2008, we had to freeze wages.

Biggest missed opportunity: Not having enough money to expand quickly in the beginning of the PC industry.

Mentor: My father, a fair man who taught me a good work ethic and helped me assemble my early business structure.

Word that describes you: Steady.


What you like best about your job: Every day is different and that allows me to have interaction with our extremely talented staff.

What you like least about your job: The buck stops at my desk and that makes for some tough decisions.

Pet peeves: People who say that they could have done something but didn’t.
Most important lesson learned:
Your people are your most valued asset.

Person most interested in meeting: Ronald Reagan.

Three greatest passions: My family, my work, my friends.

First choice for a new career: Retire.


Favorite quote: “The achievements of an organization are the results of the combined efforts of each individual,” — Vince Lombardi.

Most influential book: “In Search of Excellence,” by Thomas Peters and Robert Waterman.

Favorite status symbol: Don’t have one.

Favorite restaurant: Samurai Japanese Restaurant.

Favorite place for business meetings: Harry’s Bar & American Grill.

Favorite vacation spot: Park City, Utah.

Favorite way to spend time: A family vacation.


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