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Tuesday, Sep 27, 2022

Executive Profile


Name: Trindl Reeves.

Company: Barney & Barney LLC.

Title: Principal, chief sales

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Revenue — 2010: $77,000,000.

Revenue — 2009: $72,000,000.

No. of employees: 428.

Year founded: 1909.

Education: Bachelor of Arts in Psychology, UC Irvine, 1990.

Birthplace: Newport Beach.

Age: 43.

Current residence: Carmel Valley.

Family: Husband, Derek Reeves; daughters, Emma and Karly.

Trindl Reeves serves as a principal and the chief sales officer at insurance brokerage Barney & Barney LLC, one of the largest and longest-standing brokerages in the U.S.

Trindl is actively involved on the boards and committees of several local organizations, such as the San Diego County YMCA, the high-tech entrepreneurial group Connect, the biotech trade group Biocom, and the Financial Executives International. She served as the past president of the San Diego Venture Group and is a board member of the Economic Development Corporation.


Essential business philosophy: Follow through on your commitments; Do what you say you’re going to do.

Best way to keep a competitive edge: Stay connected with clients and professional peers. Be a resource for them. Be giving of yourself.

Guiding principles: Do the right things day in and day out and the rest will take care of itself.

Yardsticks of success: In my business, it comes down to a few key things: retaining clients; gaining clients; and recruiting top talent. If I’m good at those things, I know I’m doing something right.

Goals yet to be achieved: Being on the board of directors of a public company.


Best business decision: Leaving management to go back to working directly with clients — that’s my passion.

Worst business decision: Not firing someone soon enough.

Toughest business decision: Deciding whom to lay off (at a former company).

Biggest missed opportunity: Thankfully I have no regrets about significant opportunities that I may have missed. Maybe I just don’t know that they existed.

Mentors: Steve Beck and Phil Luecht (professional peers).

Words that describe you: Perpetually in motion.


What you like best about your job: Helping clients solve problems.

What you like least about your job: Having to follow up with people who haven’t done their part.

Pet peeves: When people are late.

Most important lesson learned: Be a good loser.

Person most interested in meeting: Condoleezza Rice.

Three greatest passions: Family — Emma, Karly and Derek.

First choice for a new career: An executive recruiter.


Favorite quote: The three great essentials to achieve anything worthwhile are, first, hard work; second, “stick-to-itiveness;” third, common sense. — Thomas Edison.

Most influential book: “The Five Dysfunctions of a Team” by Patrick Lencioni.

Favorite restaurant: Searsucker.

— Steve Adamek


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