Name: Trindl Reeves.
Company: Barney & Barney LLC.
Title: Principal, chief sales
Revenue — 2010: $77,000,000.
Revenue — 2009: $72,000,000.
No. of employees: 428.
Year founded: 1909.
Education: Bachelor of Arts in Psychology, UC Irvine, 1990.
Birthplace: Newport Beach.
Current residence: Carmel Valley.
Family: Husband, Derek Reeves; daughters, Emma and Karly.
Trindl Reeves serves as a principal and the chief sales officer at insurance brokerage Barney & Barney LLC, one of the largest and longest-standing brokerages in the U.S.
Trindl is actively involved on the boards and committees of several local organizations, such as the San Diego County YMCA, the high-tech entrepreneurial group Connect, the biotech trade group Biocom, and the Financial Executives International. She served as the past president of the San Diego Venture Group and is a board member of the Economic Development Corporation.
Essential business philosophy: Follow through on your commitments; Do what you say you’re going to do.
Best way to keep a competitive edge: Stay connected with clients and professional peers. Be a resource for them. Be giving of yourself.
Guiding principles: Do the right things day in and day out and the rest will take care of itself.
Yardsticks of success: In my business, it comes down to a few key things: retaining clients; gaining clients; and recruiting top talent. If I’m good at those things, I know I’m doing something right.
Goals yet to be achieved: Being on the board of directors of a public company.
Best business decision: Leaving management to go back to working directly with clients — that’s my passion.
Worst business decision: Not firing someone soon enough.
Toughest business decision: Deciding whom to lay off (at a former company).
Biggest missed opportunity: Thankfully I have no regrets about significant opportunities that I may have missed. Maybe I just don’t know that they existed.
Mentors: Steve Beck and Phil Luecht (professional peers).
Words that describe you: Perpetually in motion.
What you like best about your job: Helping clients solve problems.
What you like least about your job: Having to follow up with people who haven’t done their part.
Pet peeves: When people are late.
Most important lesson learned: Be a good loser.
Person most interested in meeting: Condoleezza Rice.
Three greatest passions: Family — Emma, Karly and Derek.
First choice for a new career: An executive recruiter.
Favorite quote: The three great essentials to achieve anything worthwhile are, first, hard work; second, “stick-to-itiveness;” third, common sense. — Thomas Edison.
Most influential book: “The Five Dysfunctions of a Team” by Patrick Lencioni.
Favorite restaurant: Searsucker.
— Steve Adamek