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Kyle Colonna (No. 4) in action for SDSU. Colonna is part of the first generation of student-athletes allowed to cash in on commercial endorsements and partnerships. Photo by Derrick Tuskan

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If you think you may have seen San Diego State men’s soccer captain and defender Kyle Colonna in advertisements for a sports nutrition company or SDSU softball first baseman/catcher Alexis Otero promoting a line of athletic clothing, you aren’t mistaken.

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