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Photo courtesy of Soapy Joes.
The company’s annual Soapy Joe’s Day supports local nonprofits and frontline COVID workers.

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Soapy Joe’s Celebrates a Successful Decade

RETAIL: San Diego Car Wash Business Has Cult-Like Following

Soapy Joe’s CEO Lorens Attisha “stumbled” across his first car wash by accident 20 years ago while considering investment opportunities in the San Diego area. “The business was closed and in foreclosure,” he said. “But I looked at it and thought, ‘This could be a great opportunity.’”

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