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With Jeff Taylor as president, the sales of the privately-owned Bird Rock have doubled in the last two years. Here, roaster Brandt Rakowski measures green coffee beans to be roasted at the Morena Boulevard Bird Rock roastery.

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It was a conversation with a very candid customer in the early 1990s that set Jeff Taylor, president and co-owner of Bird Rock Coffee Roasters Inc., out to find the best coffee in the world.

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