January 11, 2019
With no experience in design or manufacturing and with $500 from his own savings, Adam Moyer launched Knockaround, an inexpensive sunglasses e-commerce brand, in 2005. Photo courtesy of Knockaround
Stories this photo appears in:
RETAIL: Co. Also Taps Millennials’ Willingness to Cut the Cord to Brands
When Adam Moyer lost his last pair of expensive sunglasses — Ray-Bans that ran him about $150 — the then UC San Diego graduate art student decided to take matters into his own hands.