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With no experience in design or manufacturing and with $500 from his own savings, Adam Moyer launched Knockaround, an inexpensive sunglasses e-commerce brand, in 2005. Photo courtesy of Knockaround

Stories this photo appears in:

Founder’s Vision Pairs With Pricing Strategy for Sunglasses Success

RETAIL: Co. Also Taps Millennials’ Willingness to Cut the Cord to Brands

When Adam Moyer lost his last pair of expensive sunglasses — Ray-Bans that ran him about $150 — the then UC San Diego graduate art student decided to take matters into his own hands.

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