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Knockaround sells mostly classic styles (like aviators and wayfarers) in both plastic and metal options and an array of colors and prints at an average price point of $20. Photo courtesy of Knockaround

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Founder’s Vision Pairs With Pricing Strategy for Sunglasses Success

RETAIL: Co. Also Taps Millennials’ Willingness to Cut the Cord to Brands

When Adam Moyer lost his last pair of expensive sunglasses — Ray-Bans that ran him about $150 — the then UC San Diego graduate art student decided to take matters into his own hands.

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