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About 40 employees work out of Applied Data Finance headquarters in San Diego. The company, started in 2014, makes loans through its online lending platform, Personify Financial.

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Algorithms Give Lender a Less Risky Business

FINANCE: Tech Opens Data Door on Borrowers; Co. Secures $145M

A San Diego-based online lender that employs 40 data scientists that guide its lending decisions recently secured $145 million to expand its business, which makes unsecured personal loans to borrowers with blemished or little credit history.

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