May 23, 2011
Some of the changes planned for Rubio’s include having the fish in its tacos hand-breaded in a beer-batter recipe, and there will be more emphasis on the seafood items that have differentiated the chain from its rivals.
Stories this photo appears in:
HOSPITALITY: New CEO of Rubio’s Taps The Strengths of Brand
For the new chief executive officer of Carlsbad-based Rubio’s Restaurants Inc., the first order of business is taking the company back to its origins as California’s first popular purveyor of fish tacos.