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San Diego officials this fall will discuss allowing sponsorships on beach fixtures such as signs, benches and lifeguard towers. Past marketing arrangements permit sponsor names on lifeguard and other city vehicles.

Stories this photo appears in:

Corporate Sponsorships Proposed for Area Beaches

MARKETING: Measure Before City Council; Ads on Lifeguard Towers

“This day at the beach is brought to you by The Coca-Cola Co.”

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