Global marketing agency InnoVision Marketing Group, has been selected as the agency of record for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need.
Solutions for Change deploys a ground up, community based and social enterprise driven approach that sees homelessness as primarily a consequence of misdiagnosed causative triggers rather than simply a housing access issue.
By seeing homelessness as a people issue versus simply a housing one, Solutions for Change developed and refined a unique set of programmatic differentiators. With over two decades of testing and continuous improvement, these distinct programs create an optimally healthy environment where families live, learn, grow and transform their lives, with 74% of their academy students achieving long-term transformation.
Solutions for Change will join InnoVision’s portfolio of nonprofit organization, which include Fresh Start Surgical Gifts, National Native American Human Resources Association (NNAHRA) and the Fentanyl United Crisis Coalition (FUCC).
“We are excited to engage with InnoVision Marketing Group, confident that together, we will change the narrative. When we change how people see the problem of homelessness, we change how they act on it, which then can deliver the results they desire and deserve,” said Chris Megison, president and CEO of Solutions for Change. “It’s simply about results and the relentless, uncompromising pursuit of delivering the results that matter most for those we serve. InnoVision gets that mindset, and like us, they won’t stop no matter what.”
Under this new partnership, InnoVision will collaborate closely with Solutions for Change to develop a comprehensive marketing and communications strategy.
“We are honored to be chosen as the agency of record for Solutions for Change. As soon as we met their team and learned more about their mission, we knew we had to work together and join them in making real change,” said Ric Militi, CEO and executive creative director of InnoVision Marketing Group. “At InnoVision, we believe in the power of marketing to effect positive change, and we are eager to leverage our skills and creativity to help Solutions for Change amplify their impact and connect with more individuals in need of their life-transforming services.”
For more information, visit https://SolutionsForChange.org/.
