In 2018, San Diego County craft brewers produced an economic impact of approximately $1.2 billion and a total industry revenue of $848 million, an increase of 34% from 2016.
So, learning that numerous San Diego-based companies won 2021 Craft Beer Marketing Awards is good news not only for the craft beer industry, but, potentially, toward the County’s recovery.
Best Can Design
Headquartered in New York, the Craft Beer Marketing Awards (CBMA) were founded in 2002.
The organization touts itself as the first in the world to create a competition based on marketing and design in the craft beer industry, according to Co-Founder Jim McCune. This second year, CBMA had three awards categories and almost 200 winners, he said, selected by over 300 judges.
New to Canning
“White Labs entered a beer called Better Haze Ahead, which is a play on the words ‘better days ahead’,” explained McCune. “In our industry, one of the most popular beer categories is the hazy IPA. So, our judges most likely saw how clever that was and what a beautiful design they had created.”
Ultimately, White Labs hopes to distribute its cans throughout the U.S. via some sort of mail order system, said Carilli-Stevenson.
Design and Logo Creation
Elsewhere, San Diego-based Traina Design was recognized for its work on the Brooklyn Brewery website as well as its logo creation for MotoSonora Brewing Co., located in Tucson, Arizona.