Everbowl, the Vista-headquartered superfood bowls and coffee chain, is expanding its footprint.
Founded in 2016 and with 41 stores currently open, Everbowl has just entered the Los Angeles market with the launch of four new locations: Hollywood, Thousand Oaks, Calabasas and Venice Beach.
The company, with 12 corporate employees and 415 fleet wide, currently has brick-and-mortars throughout California, Nevada, Arizona, Utah and Florida. By the end of this year, it is planning to have a presence in Texas, Tennessee and Missouri, according to CEO Jeff Fenster. Everbowl is projecting to reach $20 million in revenue in 2021, he said, up from just under $10 million in 2018.
In 2019, Everbowl had 28 eateries, up from 10 in 2018, said Fenster. When COVID-19 hit at the beginning of last year and because of limited travel opportunities as a result, Fenster decided to turn Everbowl from 100% company-owned to a franchise-owned brand. Between May and December, Fenster sold off all corporate stores to franchise partners.
Now, Everbowl has 130 franchised locations sold and under development spanning many states, Fenster said. A store in St. Louis, Missouri, will open in July and another, in Texas, is scheduled for August, among others in the pipeline. Everbowl has a 50 unit deal in the lone star state, he said.
The Everbowl expansion will also include Colorado, Texas, South Carolina, Georgia, North Carolina, Tennessee, Indiana and Louisiana, said Fenster, adding that many of the locations should be open by the end of the year.
Build the Brand
“Our stores are coming to a lot of states in different parts of the country while we continue to build the brand on this coast,” he said. “As long as we can find good operators in distinct regions around the country, we want to partner with them to bring Everbowl to their communities.”
Next, Everbowl is looking to expand into New Jersey, Fenster added.
Also as a result of the pandemic, Everbowl launched a new product called Laterbowl, which is delivered direct-to-consumers. Customers can order via Everbowls’ Shopify website and get frozen, 10-pack bowls delivered by a freezer van to their homes, said Fenster.
Brian Augustine, chief development officer at Everbowl, concurs.
"Jeff had a vision to add a healthy compliment to the overall food landscape and provide a friendly and fun environment for local kids to work in," he said. "I genuinely took that to heart and continue to do so as we expand nationally. I’m looking for remarkable franchisees who trust and believe in what we do and why we do it."
Everbowl offers a quick-serve menu of craft superfood bowls with base options that include acai, pitaya (dragon fruit), graviola (soursop) or acerola (Barbados cherry). Toppings include granola, strawberries, banana, cinnamon, pineapple, kiwi, coconut, blueberries and cocoa chips, among other options.
With COVID-19 prompting Americans to eat cleaner and choose healthier options, superfood is one of the growing food trends of 2021. According to the Institute of Food Technologists, blueberries and exotic fruits, like the ones listed above, are at the top of the trendy superfoods list this year.
Ultimately, what makes Everbowl successful is “our why,” said Fenster.
“We are not here to tell you to only eat with Everbowl, but to promote health and wellness, even if that means eating at our competitors’. What makes us successful is that we are not pretentious – we don’t say, you have to eat at Everbowl to eat healthy. We are on a mission to fight against fast and fried. I’m against people getting diseases, living unhealthy and not having the best opportunity to succeed. Every community needs an affordable, healthy food option and that is our mission. We do that through our brand and our culture and it is what we are continuing to do as we grow.”