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Wednesday, Feb 28, 2024


Storybook Ball Raises $260K

United Through Reading hosted its annual black-tie event, the Storybook Ball, earlier this month (Nov. 5) and raised over $260,000. Each year, the ball brings together hundreds of corporate executives, senior military leaders, long-serving supporters and military families to celebrate the connections United Through Reading enables for military service members separated from their families due to deployment or military assignment.

An annual centerpiece of United Through Reading’s presence in San Diego, the ball included remarks by military guests of honor Vice Adm. Kenneth Whitesell, Commander, Naval Air Force, US Pacific Command and Mrs. Melodye Whitesell. The program also featured two military families, Petty Officer 2nd Class Robert Franklin “Frankie” Hard of the U.S. Navy, a longtime volunteer with the program; and Maggie Worthington, the spouse of a Navy Seal whose family uses United Through Reading.

The event also celebrated the career of retiring United Through Reading CEO Dr. Sally Ann Zoll and welcomed Tim Farrell, the new United Through Reading CEO.

“I am thrilled to join United Through Reading as it writes its next chapter,” said Farrell. “I look forward to working with United Through Reading’s extraordinary staff, Board of Trustees, volunteers and supporters to build upon Sally’s incredible success over the past 16 years and to continue to champion shared reading in military families.”

United Through Reading allows military families to stay connected through storytime video recordings and books sent to military families. The stories help ease the stress of time apart due to military duty, maintain positive emotional connections and cultivate a love of reading and early childhood literacy. Service members and veterans can record a story for their family at more than 200 United Through Reading recording locations worldwide, as well as on their mobile device with the organization’s free and secure reading app. Since 1989, more than 2.7 million military members and their families have benefited from the program.


Danna M. Murphy has resigned as chief financial officer of Bancorp and its wholly owned subsidiary, Endeavor Bank. Murphy’s departure was effective Nov. 15.

“We would like to thank Danna for her dedicated service as chief financial officer since May 13, 2019, and her strong contributions to the bank,” said Dan Yates, Endeavor’s CEO.

Yates said Murphy will continue to be available after Nov.15 for transition services and consultation while the search for a new CFO gears up.

In late October, Endeavor welcomed two new directors to its 10-member board – Jillian Murrish and Bryan Min.

Murrish is a co-founder and CEO of Pier Asset Management, a Manhattan Beach-based investment firm that specializes in alternative credit.

Min, a nuclear engineer and Navy vet, founded and later became CEO of San Diego’s Epsilon Systems, a company that provides engineering and software development services for national security, intelligence, nuclear and environmental interests.

“It’s a pleasure to welcome Jillian and Bryan to our board of directors,” Yates said. “Their unique experience as business owners will serve as great groundwork for their engagement and participation in the continued development of our consultive banking model.”


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