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Tuesday, Dec 6, 2022
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SDBJ INSIDER

(W)right On Communications Shines at Int’l Conference

San Diego’s (W)right On Communications received two awards, B2B Project of the Year and Video of the Year, from the International Public Relations Network (IPRN) during the organization’s 2022 Annual General Meeting & Conference held in late September in Cartagena, Colombia. Agencies from the U.S., EU, Latin America and the Middle East presented their best work at the conference and awards were determined by a vote of the agencies’ peers.

(W)right On’s B2B Project of the Year was an education and outreach program for the San Diego Tourism Marketing District to help explain its role guiding San Diego’s tourism recovery, getting San Diegans back to work and restoring city tax collections from transient occupancy tax (TOT) on hotel room night stays. The program featured an outreach video shared with industry stakeholders to help them understand how the SDTMD helped fund the work of the San Diego Tourism Authority as well as provide grants to tourism-oriented events.

“The outreach program began in 2019 and has helped tourism grant applicants and industry stakeholders from entry-level employees to long-time leaders understand how a competitive, well-funded and well-managed tourism industry has a broad impact on their livelihoods and their community,” said (W)right On CEO Grant Wright.

(W)right On’s Video of the Year was a creative take that flipped the narrative about assisted living in the wake of the worst of the pandemic for Healthcare Trust Inc (HTI). As an owner of multiple senior living communities across the U.S.A., HTI sought to support its regional senior living operators with tools to help them more proactively overcome old stereotypes about senior living as well as new fears arising from the pandemic. The video started with the familiar worries that parents had about their kids’ psychological development during the pandemic then flipped the script to reveal that the psychological threat was really to their aging parents who had even less socialization and stimulation.

“The teaser video on Facebook targeted the sandwich generation and older residents living within the drive market of multiple communities,” said (W)right On Communications’ President Julie Wright.  “A call to action drove thousands of viewers to a landing page where they could watch the rest of the video showing the wonderful, enriching daily activities available to residents of our client partner’s senior living communities.”

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The San Diego Symphony has appointed Alan J. Benson as its new director of artistic planning. In the role, Benson will be a key partner in all aspects of the San Diego Symphony’s classical programming and artistic planning across series.

The Tampa, Florida native, who grew up amongst a family of tennis players, said he was drawn to music from an early age. He is a graduate of Interlochen Arts Academy and Northwestern University.

Benson was previously director of artistic administration for the prestigious Orchestra of St. Luke’s in New York City. He succeeds Clement So, who is now VP for programming at the Oregon Symphony.

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