Christina Roush is taking over as managing principal for Cushman & Wakefield’s operations in San Diego County – the only woman in San Diego County to hold such a position in a large commercial real estate brokerage.
Roush also will continue as managing principal of Cushman & Wakefield in Nevada, a post she’s held since 2018.
Roush said she’s “ready to lean into it and provide some fresh perspective.”
“It’s kind of what diversity is about,” she added.
A graduate of the University of San Diego with a bachelor’s degree in business administration and marketing, Roush also has also been a member of the board of the school’s Burnham-Moores Center of Real Estate/Knauss School of Business.
She also has worked as managing director and leader of CBRE’s Private Capital Group in San Diego and a senior vice president of CBRE in Las Vegas.
“I’ve spent the better part of my career between San Diego and Las Vegas,” Roush said, two markets that she said are very different.
“Las Vegas has been on a big tear, but it’s a boom or bust market,” Roush said. “We see in San Diego a lot of long term ownership and that’s different from what’s in Las Vegas. Las Vegas is a very speculative market and San Diego is a very generational, long-term-hold market.”
While the Las Vegas market may be cooling, in San Diego, “We see a lot of continued robust activity,” Roush said, led by strength in life science investments.
“We might see a leveling off in life science. Time will tell,” Roush said. “We’re seeing office activity coming back and that’s wonderful. We’re going to see a lot of strong activity in industrial for sure.”
Dan Broderick, Western Region president of Cushman & Wakefield, called Roush “a proven leader.”
“Christina is an authentic, driven real estate leader with a remarkable track record of building high-performing teams and scaling businesses with sincere attention to culture,” Broderick said.
“She has a lifetime of connections in San Diego and was the perfect fit to lead our regional operations, which for many years maintained its position as a market leader driven by our accomplished talent.”
Being one of the few is nothing new for Roush.
“When I got into the business, there was only one other female broker and myself,” Roush said. “It’s always been kind of a male dominated industry.”
Commercial real estate “has lacked diversity in gender and race,” Roush said, a situation that she said she is determined to change.
“It’s going to be my mantra. We need to provide more open doors to women who want to get into the industry” Roush said. “It’s like anything else. Women have made their way into title insurance, into the law. It takes mentors to help them find their way through the maze.”
Cushman & Wakefield
CEO: W. Brett White
Business: Cushman & Wakefield is a global commercial real estate services firm.
Revenue: $9.4 billion in 2021
Contact: (858) 452 6500
Notable: Cushman & Wakefield’s San Diego team has more than 250 professionals