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The Cottage Gains Encinitas Location

As North County continues to beef up its hospitality offerings in hopes of becoming more of a destination, a La Jolla food and beverage mainstay is hoping to win over some of its customers.

The Cottage La Jolla, founded in 1992, is opening a new location in Encinitas, according to Mike Spilky, president of Location Matters. Location Matters is a commercial real estate brokerage based in University Town Center, with a dedicated restaurant leasing and sales team. The Cottage specializes in traditional American and Southern California cuisine in a clean, Victorian-style atmosphere, as per its website.

 

The Encinitas property will be the second The Cottage eatery and is expected to impact the 29-year-old brand’s overall revenue while creating brand awareness among the targeted North County consumer.

 

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If all goes as planned, the new The Cottage outpost will open February 2022.

10-Year Lease Agreement

“The new Cottage location is in South East Encinitas, uniquely drawing from the communities of Encinitas, La Costa, Olivenhein and Rancho Santa Fe,” said Spilky, who represented The Cottage in the 10-year-lease agreement for the 3,500 square foot space. The new lease is valued at $1,656,000, he said. “The newly remodeled shopping center has a very strong Trader Joe’s and has recently signed leases with other brands such as Gap, Sephora and Athleta that will make for strong co-tenants for The Cottage’s target demographic. The center’s recent physical upgrades vibe well with The Cottage’s casual coastal craftsman style and this part of Encinitas does not have very much competition for The Cottage’s business model. I’m excited to have helped this business finally grow into a second location after such a long and storied history in its first La Jolla location.”

Located at 127 N El Camino Real in what was previously a Native Foods Cafe, the new The Cottage will undergo a significant remodel. With Encinitas Village recently going through a major revamp, a strong breakfast and lunch operator is just what the center needed, said Spilky.

Grow the Business

Founded in 1992, The Cottage La Jolla has had several owners over the years and is currently operated by Jason Peaslee. He’d been looking to expand the operation since 2017, but hadn’t found the right fit, he said.

Right before the pandemic, Peaslee said he was close to signing a lease at another location, but held off – and thankfully so. The Encinitas location is right because the area and community is lacking a breakfast and lunch restaurant serving American fare like The Cottage, he said.

 

With this in mind, he and his business partner, Bernardo Kanarek, hope to replicate the success of the flagship location.

“In La Jolla, we serve 200-plus (customers) per day during the week and up to 700 people on the weekends,” he said. “While that may be a stretch in the beginning, we hope to serve a fair amount of people daily and grow our business. Encinitas is a fun and active community and the people that live in the area care about what they feed themselves and their children. By serving amazing food and having great service, The Cottage will be a staple in the North County community.”

Great Addition

The Encinitas spot will open for breakfast and lunch only at first, he said, but will probably add a dinner menu at some point, said Peaslee, which he believes will be a great addition to the Encinitas dining scene.

Location Matters Inc.

FOUNDED: 2008

PRESIDENT: Mike Spilky

HEADQUARTERS: University Town Center

BUSINESS: Commercial real estate brokerage firm.

REVENUE: About $1M in commission year-over-year

EMPLOYEES: Five

WEBSITE: https://locationmatters.com/

NOTABLE: Company has seen high demand in North County Coastal.

The Cottage

FOUNDED: 1985

OPERATOR: Jason Peaslee

HEADQUARTERS: La Jolla

BUSINESS: Breakfast and lunch food place.

EMPLOYEES: 20

WEBSITE: https://cottagelajolla.com/

NOTABLE: Business has been in operation for over three decades.

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