Ace Parking announced on March 21 that it began managing parking facilities at 34 airports in Spain, which handle 100 million parking transactions per year. The San Diego company is working in partnership with two Spanish companies: EYSA and Setex.
Financial terms of the deal were not disclosed. Ace and its partners began providing service on March 1.
The 34 airports include major destinations such as Madrid and Barcelona, as well as destinations in the Canary Islands off North Africa. Collectively the airports have 150,000 parking spaces.
Ace learned of the request for proposals through a European contact, and had two months to prepare its bid. While pursuing the new business in mid-2021, management dealt with difficulties related to COVID and details related to international trade and diplomacy, essentially taking a crash course in how to do business in Spain.
According to a statement from the company, Ace plans to do more business in Europe while continuing its growth in the United States.
“This herculean effort by Ace and my team could not have happened at many U.S.-based parking companies,” said Steve Burton, the company president. “The ones that could have qualified would have been stuck in committee, legal or the board level trying to even look at and respond to this RFP opportunity.”
Ace, he said “was nimble enough to mobilize our organization within hours and successfully responded to a 34-airport RFP in less than 60 days.”
The company was founded in 1950 and has been headed by several generations of the Jones family. The parking structure at San Diego City Hall is named after company patriarch Evan Jones, who passed away in 1996. The business remains privately held.
Ace reports revenue in the $500 million range.