A Las Vegas design and development firm has brought its Vegas-style with a wide-open look and feel to San Diego with a cliff-side waterfront home listed for a gasp-worthy price of $32.5 million.
Ora, as the Bird Rock house is named, is more a work of art than a place to live or entertain, according to listing agents Brett Dickinson of Compass and Deborah Greenspan of Pacific Sotheby’s International Realty.
And oh, what a house it is, at more than 8,878 square feet positioned on a bluff at 5228 Chelsea St. so that it has ocean views from nearly every room.
Designed and built by Blue Heron based in Las Vegas, the four-level Ora has five bedrooms, eight bathrooms, a waterfall that splashes into a reflecting pool, a 72-inch fireplace in its great room, a 1,000-square-foot sky deck with an outdoor kitchen, a four-car garage that stores cars on two levels and an elevator that provides access to all four levels of the house.
“Transformative design” is how Blue Heron founder and CEO Tyler Jones described the look of Ora.
Entry is Across a Bridge
“Every time the future residents enter the home, they will experience the carefully considered journey and attention to detail that connects this space to the ocean and the surrounding environment,” Jones said. “It’s really about the experience that this home delivers, that’s really what we focus on at Blue Heron. We’re looking to use architecture and the homes that we design to elicit an emotional response from our user.”
Jones said Ora is meant to create “a sense of well-being, a sense of inspiration.”
“It’s a complete game-changer type of home for someone who can afford something like this,” Jones said. “From a sales type, it’s the most expensive home that we’re putting on the market to sell.”
Ora is the second La Jolla home designed and built by Blue Heron and takes some of its styling from the firm’s Vegas Model 001, a 15,000-square-foot home overlooking the Las Vegas strip with a garage for up to 11 cars, up to five bedrooms and nine bathrooms, according to Blue Heron’s website.
Blue Heron’s first La Jolla home was 3eleven at La Jolla Shores that sold for $24.7 in 2021, Dickinson said.
“We believe that this property is nicer and we’re in a better market,” Dickinson said.
Tyler said that his style that is epitomized by Vegas Model 001 and carried on in Ora is actually better suited to La Jolla than Las Vegas because it’s so open to the outdoors.
“In Las Vegas, we just don’t have the same quality of climate that you have in San Diego,” Jones said.
With Ora, “you kind of feel like you’re in a cove,” Jones said. “You look out to the west and the way the surf is kind of coming directly at you, you get this great feeling.”
As open as the house is on the ocean side and inside, the front of Ora is more closed-off to preserve a sense of privacy, Jones said.
The name of the house, Ora, means edge in Latin and the name was chosen because the house is on the edge of a cliff.
Phonetically, the name could be taken as aura, as in the aura that surrounds someone, according to Blue Heron.
“What makes it a $32 million house is it’s 95 feet along the California coastline and it’s probably, as we’re aware of, the only new construction on the California coastline probably well into Orange County,” Greenspan said. “As you go further north, the prices get higher and higher and higher. We had people come down and say if this house was in Orange County, if you could find it, the price would be $55 million.”
Ora took six years to build, partly because of strict permitting regulations, Greenspan said.
The likely buyer will be someone who buys artwork at pricey auctions and looks at Ora as “living art” more than just a place to live and entertain, Greenspan said.
“We’ve got a piece of art that we’re selling,” Greenspan said. “We look at this as a really special opportunity for the right person.”
Ora comes fully furnished with interior designs by Kathy May, president of BH Lifestyles, which is part of Blue Heron.
“All a buyer has to do is bring a toothbrush,” Dickinson said.
CEO and Founder: Tyler Jones
Headquarters: Las Vegas
Business: Design and development company
Notable: Company founder Tyler Jones comes from a fourth generation Las Vegas family that settled in Las Vegas when it was nothing but a vast desert.