San Diego Business Journal The City of San Diego and Cal Coast Credit Union are partnering to provide $120,000 to local nonprofits, funding that will bolster a number of small but crucial organizations operating in some of San Diego’s most impoverished neighborhoods.

San Diego City Council members and Cal Coast President and CEO Todd Lane presented a $13,650 check to Dian Moss, managing director of the local nonprofit Project New Village last week as part of the program.

 
Project New Village is one of nine nonprofits receiving “microgrants” from Cal Coast. The funding is targeted at improving the quality of life in Promise Zone communities and other areas in the city critically in need of additional resources and support.

 
The city, which oversees the San Diego Promise Zone, is building a network of partnerships with community-serving organizations, government agencies, and philanthropic, corporate and educational institutions to provide comprehensive support to over 80,000 residents living in some of San Diego’s most culturally diverse neighborhoods.

 
San Diego’s Promise Zone covers a 6.4 square-mile targeted area that spans East Village and Barrio Logan east to Encanto. The area is home to some of the city’s most ethnically diverse neighborhoods -- and also some of its most underserved. In the hardest-hit areas, unemployment is sky-high (15.6% pre-pandemic) and the poverty rate is nearly 40%.  

 
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A Girl Scout service project that originated in San Diego and enables cookie customers to donate packages for deployed military troops and veterans has inspired more than 3.7 million cookie package donations from San Diego and Imperial Counties since its inception in 2002.

 
This week, Girl Scouts San Diego will host Operation Thin Mint Sendoff and Family Festival aboard the USS Midway on Saturday (May 14). “The Girl Scout cookie entrepreneurship program and Operation Thin Mint gives girls opportunities to simultaneously build valuable business and life skills, while connecting and interacting with their communities,” said Carol Dedrich, CEO of Girl Scouts San Diego.

 
“San Diego is home to the largest concentration of military personnel in the U.S., so naturally, the creation and leadership of a program like Operation Thin Mint is deeply important to our council,” Dedrich added. “The program has achieved nationwide success over the past two decades, and we look forward to continuing to honor and serve military service members and veterans via OTM for many more decades to come.”


More than 9,500 local Girl Scouts participated in the cookie entrepreneur program this year. Community partners making the 2022 Operation Thin Mint Sendoff and Family Festival possible include Mission Federal Credit Union, RJS Law, the San Diego Padres, Sharp Health Plan, Southwest Airlines and Viasat.


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America’s Finest City has made the list Biz2Credit’s annual Top 25 Small Business Cities in America. The announcement came last week in conjunction with National Small Business Week.

 
San Diego place 11th on the list, right behind Denver and ahead of Sacramento, Miami and Seattle. San Jose was number one for the second consecutive year. Baltimore was second and New York City placed third.