Visit Carlsbad is the destination marketing organization for the City of Carlsbad. Prior to joining the team, Sidoriak was chief marketing officer for Santa Monica Travel & Tourism. With this move, Sidoriak will help elevate Carlsbad as a premier tourism destination in Southern California.
Sidoriak received a Bachelor of Arts in Communications from University of Southern California. She is a member of the Visit California Brand and Content Committee and earned the Certified Destination Management Executive credential from Destinations International.