San Diego Business Journal The San Diego Tourism Authority has hired Kavin Schieferdecker as its chief sales officer. The position is newly created and will oversee long-term sales for the San Diego Convention Center and hotel meetings as well as convention services. Schieferdecker currently serves as senior vice president of convention sales at the Philadelphia Convention & Visitors Bureau.

“Kavin brings to this new role everything the SDTA needs as we chart our tourism economy’s recovery,” said Daneil Kuperschmid, SDTA’s board chair and area vice president and general manager of the Manchester Grand Hyatt. “He has established himself as an industry leader who is innovative and creative in developing a vision and building an effective sales team to deliver results.”

Added Julie Coker, SDTA’s president and CEO: “Kavin is committed to serving the larger community and he understands the importance of diversity, equity and inclusion to our organization and to our industry.”

Schieferdecker has over 25 years in hotel sales, specifically at Marriott International and Hilton. Prior to his tenure at the Philadelphia Convention & Visitors Bureau, Schieferdecker worked for the Hilton Anatole in Dallas first as director of sales and then as director of sales and marketing. He also served as the sales and marketing leader at hotels outside Boston and in Vancouver, BC, and as director of hotel sales at the San Antonio Marriott Rivercenter & Riverwalk hotels. Before that, he worked as director of national accounts at the then-Marriott Rancho Las Palmas Resort & Spa in Rancho Mirage.

Schieferdecker has served on the board of the Economy League of Greater Philadelphia as well as on Destinations International’s Equity, Diversity and Inclusion Committee. He is also part of its Large Destinations Sales Leaders group and has been a volunteer coach for both youth basketball and baseball.

  • Travel & Hospitality reporter Mariel Concepcion can be reached at or 858-634-4625.