San Diego Business Journal
San Diego continues to be a top tourism destination, even post-pandemic, according to various recently-released travel lists.


Julie Coker, President/CEO, San Diego Tourism Authority

Last month, Trip Advisor ranked San Diego the No. 8 Most Popular U.S. travel destination for 2021. Two weeks ago, U.S. News & World Report said S.D. was the No. 17 Best Place to Visit in the USA. And just a few days ago, San Diego was a finalist on Travel Awaits’ Best Beaches to Visit in the USA tally.
This is all good news for the city, as local officials hope visitation and travel spending will start improving as early as this summer. Visitation is forecasted to total 24.9 million, a growth of 74% year-over-year compared to 2020, according to stakeholders. A full recovery in overall visitation numbers is expected by 2023.
Tourism is the third-largest economic driver in San Diego, generating $17.9 billion in regional economic impact pre-COVID, contributing more than $895 million transient occupancy taxes, sales taxes and property taxes to government entities and supporting 194,000 tourism-related jobs in the County, as per the San Diego Tourism Marketing District.

Space to Spread Out
According to experts, America’s Finest City constantly ranks high in many travel lists because of its consistent sunny weather, 70 miles of coastline, numerous attractions, theme parks and beaches as well as its vast food and beverage offerings.
“Its surf culture, beckoning beaches, and postcard-perfect weather are enchanting,” states Trip Advisor. “And it’s pure paradise for families, outdoor enthusiasts and party people who love to bar-hop the thumping Gaslamp Quarter.”
“San Diego has long been a top leisure destination,” said Julie Coker, president and CEO of the San Diego Tourism Authority. “With outdoor options now so in demand, our destination is a draw for leisure travelers and is poised to perform well again. Our natural attributes -- near perfect weather, 70 miles of coastline, outdoor recreation, outdoor dining, our diversity and unique cultural offerings -- all of these are appealing to would-be visitors who are looking to relax and be refreshed while connecting with loved ones.”